See Mike BlogBlog, Mike. Blog.

A little chemistry lesson

High school chemistry class had a larger influence on your social life than you ever could have imagined.

Client: Marie Curie Action, European Union
Agency: Media Consulta, Berlin

Doritos’ new agency: us

Bravo to the folks running the Doritos campaign in the UK — they successfully lent their brand out to the Web 2.0 public and scored approximately 875 spots for practically nothing. They hosted a video contest that gave filmmakers the chance to win £20,000 by making their own Doritos commercials. There are some surprisingly awesome [...]

K-Y Yours + Mine

Simple, funny ads that present a problem and provide a solution. I love those, and that formula works great for something like K-Y Yours + Mine because there’s an inferred emotion surrounding the product — the only thing you need to sell is, well, the K-Y.
Alright, all ye brand-advertising purists, you may want to [...]

Wahl’s rogue mustache

This spot for Wahl hair trimmers is definitely a bit strange, but pretty funny. Comes from Leo Burnett, the very agency who grew manly ’staches of their own to raise money for prostate cancer research.

Buenos Aires Independent Film Festival

These promo spots for the Buenos Aires Independent Film Festival, which just past last week, are pretty awesome. Can’t say that I’m surprised. They were done at la comunidad, Buenos Aires under former W+K (my agency crush) creative director José Mollá and brother Joaquín Mollá from Ratto/BBDO, Argentina. The two started la comunidad (known [...]

White Gold IS White Gold

Thanks to Goodby, I’m getting my vitamin-D.

Rock Hard Ads: Miss Epil

Not sure where these ads for Miss Epil hair removal cream were printed, but they’re certainly examples of thinking outside of the box.

TBWA\Chiat\Day tastes the rainbow

CW/AD team Eric Kallman and Craig Allen tag-teamed three awesome spots so far, each of which has outdone the previous.

Rock Hard Ads: Old Spice “The 30-second slide”

Funniest spot of the day (which actually came out a couple of months ago). Once again, thank you Wieden+Kennedy.

Honda plants seeds of change to boost their “green cred”

To raise awareness of their eco-friendly, EPA-satisfying lawn and garden vehicles, Honda produced a direct mail piece that you can plant. Literally. When the seed-laden paper is soaked in water and planted in the garden, it grows into wildflowers. Well, according to the comment boards, it’s been done a few times already. Levi’s did the [...]