29Apr

Buenos Aires Independent Film Festival

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These promo spots for the Buenos Aires Independent Film Festival, which just past last week, are pretty awesome. Can’t say that I’m surprised. They were done at la comunidad, Buenos Aires under former W+K (my agency crush) creative director José Mollá and brother Joaquín Mollá from Ratto/BBDO, Argentina. The two started la comunidad (known as la comu) in 2001 and became one of the 20 most-awarded agencies in the world in just two years. The brothers’ backgrounds undoubtedly helped them land some killer clients through the years, including Rolling Stone magazine, Miller Brewing Company, MTV, VH1 and Volkswagen. Didn’t know very much about these guys before I came across these spots, but I’ll definitely be paying more attention to them from now on.


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