Honda plants seeds of change to boost their “green cred”
AdvertisingTo raise awareness of their eco-friendly, EPA-satisfying lawn and garden vehicles, Honda produced a direct mail piece that you can plant. Literally. When the seed-laden paper is soaked in water and planted in the garden, it grows into wildflowers. Well, according to the comment boards, it’s been done a few times already. Levi’s did the same thing with the tags for their Levi’s Eco line, and Timberland sent out millions of plantable postcards.
Even though Honda’s agency, Inferno London, recycled this green idea, they executed it in a different context — Honda is a manufacturer of carbon-dioxide-emitting machinery, and clearly is responsible for a larger portion of the hole in our ozone layer than Levi’s or Timberland. So, them saying “love the Earth” makes a much bigger statement. While the idea isn’t ground-shattering and new, the association of the idea and this particular brand is. Bravo. And to close with someone else’s words:
It’s been said there are no new ideas, only rearrangements. Picasso himself said, “All art is theft.” Historian Will Durant wrote, “Nothing is new except arrangement.”
Saturday, March 15th, 2008 at 8:11 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
